OneStepAhead is an email campaign launched by Sports Direct; showcasing the trending trainers of the week. During this project I led on the art direction and graphic design of the email within a team composed of a social media executive, marketing executive and photographer.

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Urban, sport-led fashion underpinned the fundamental design of this campaign. Choosing trainers which had a retro silhouette, we sought to provide the classic shoes with a fresh lease of life; channelling the trend vintage-cool. Bold colours contrasted against a monochromatic grid background subtly harks back to school days, and compounds the retro feeling of the campaign.